MackenzieBlue.com

PRIVACY POLICY

MackenzieBlue.com is a Website for fans of Mackenzie Blue (“MB”) to come to find out more about their favorite MB characters, take quizzes, vote in polls, and have their opinions heard. MackenzieBlue.com was created for MB fans of all ages to use and enjoy. While we encourage the interactive nature of online media, we also strive to educate visitors to MackenzieBlue.com about how to appropriately safeguard their privacy when traveling on the Web. Our online information collection practices are described below. We strongly encourage kids to check with their parents before entering information on any Website, including this one, and we urge parents to discuss with their kids restrictions regarding the online release of personal information to anyone they don’t know.

Information Collected

At MackenzieBlue.com, it’s our policy to create website content that requires minimum collection of information from our visitors. From time to time, however, we may request limited personally identifiable information (e.g. kid’s email address and/or email address of parent or guardian), as explained below, in order to conduct online contests or sweepstakes or offer other online activities (e.g. electronic postcards, newsletters). Mackenzie.com does not condition a kid’s participation in any of our online activities on the disclosure of more information than is reasonably necessary to participate in the activity.

Electronic Newsletter Subscription
MackenzieBlue.com offers users the opportunity to sign up to receive a MackenzieBlue.com newsletter by email. Each child is asked to provide his or her email address and the email address of his or her parent. We send the child’s parent a notification email informing him or her of the child’s request to receive by email the MackenzieBlue.com newsletter on an ongoing basis and give the parent the option to have his or her child’s information be removed from our MackenzieBlue.com newsletter database. At any time after receiving this notification email, the child’s parent has the opportunity to exercise the option to request that we stop sending the child the MackenzieBlue.com newsletter and by following the “unsubscribe” instructions found in either their initial notification email or at the end of any of the MackenzieBlue.com newsletter emails. In addition, parents may at any time review any personal information collected online about their child that we maintain (see below, Parental Access).

Personal information collected for MackenzieBlue.com newsletters from children under 13 years old is used only to send the child the electronic newsletter and may be transferred, disclosed, or shared with third parties who may be engaged by us specifically to handle the preparation and delivery of the electronic newsletter and perform other related technical and processing functions. These third parties may not use it for other purposes and have agreed to maintain the confidentiality of such information.

Electronic Postcards and Email Messages
MackenzieBlue.com provides visitors the opportunity to send electronic postcards featuring characters or original artwork to family or friends. Also, MackenzieBlue.com features information about products that visitors are interested in and from time to time will send, on behalf of visitors who request it, email messages to family and/or friends to let family and/or friends share their interest. We may ask for a child’s first name and email address of the recipient of such electronic postcards or email messages.

MackenzieBlue.com may also provide the opportunity for visitors to send e-mail to us. In these instances, we may ask for first names and an e-mail address, which we use solely for the purpose of responding to messages and/or requests.

Personal information collected for electronic postcards and email messages is used only to send the requested electronic postcard or email message and to respond to email questions and/or requests and is deleted from our system once the electronic postcard, email message or email response is sent.

Parental Access
At MackenzieBlue.com, parents are free to contact us at any time to review any identifiable information collected about their child, have this information deleted, and/or request that there be no further collection or use of their child’s information. To contact MackenzieBlue.com regarding their child’s information, email us at: privacy@mackenzieblue.com. MackenzieBlue.com takes steps to verify the identity of anyone requesting information about a child.

Use and Disclosure of Information
We may, from time to time, share non-individual, aggregate information (e.g. non-personally identifiable information) about our Users and visitors internally within MackenzieBlue.com, and its affiliates including HarperCollins Publishers, and externally with third parties, such as advertisers and business partners. We also use personal information collected on our site internally within MackenzieBlue.com, and share it with our affiliates including HarperCollins Publishers, however, it is our policy to not disclose externally with third parties personally identifiable information collected on our site, except as otherwise described in this policy and in the following instances:

Agents
The personal information provided to us may be transferred, disclosed or shared with third parties who may be engaged by us specifically to handle and deliver certain activities (e.g., discussion boards, sweepstakes, newsletters) and perform other technical and processing functions, such as sending postal mail and e-mail, removing repetitive information from registration lists, programming, providing user services to our Users and visitors, or otherwise operating our Site. They have access to personal information needed to perform their functions, but may not use it for other purposes and have agreed to maintain the confidentiality of such information and have agreed to maintain the confidentiality of such information.

Business Transfers/Special Cases
In the event that the assets relating to MackenzieBlue.com are transferred or sold to another entity, personally identifiable information may be transferred to the acquiring entity.

We may also disclose personally identifiable information to third parties in order to comply with law or requests by law enforcement agencies or applicable laws, to enforce our Terms of Use or other policies governing our site, to protect against misuse or unauthorized use of the Site, whenever we believe disclosure is necessary to limit our legal liability, or to protect the rights, property, or safety of our website, users of our Site, and others.

Your Choices
As noted above, we may use the personally identifiable information we collect from you online to provide you with opportunities to offer you products and services that may be of interest to you. We will provide you with opportunities to express your preferences regarding marketing communications from us. If, at any time in the future after initial sign up, you wish to opt out of future promotional materials from us, log back into your profile using your user name and password and edit your preferences accordingly. Or, you may follow the unsubscribe instructions that appear at the end of communications.

With your permission, we also may, from time to time, share personally identifiable information with unrelated third parties whose practices are not covered by this notice to enable them to provide you with additional opportunities to learn about products or services in which we believe you may be interested. If at any time in the future you would like to request that we not share your information with these third parties, please log back into your profile using your user name and password and edit your preferences accordingly.

Collection of Information by Third-Party Sites and Sponsors
Some of our Web pages contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

We may sometimes offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties’ use of this information. We will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

Other Information Collected by MackenzieBlue.com
MackenzieBlue.com also may collect certain non-personally identifiable information when you visit many of our Web pages, such as the type of browser you are using (e.g., Internet Explorer, FireFox), the type of operating system you are using, (e.g., Windows or Mac OS), and the domain name of your Internet service provider (e.g., America Online or Earthlink).

MackenzieBlue.com may use non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience.

Cookies and Log Data
Cookies are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user’s hard drive. Cookies allow websites to “remember” users’ activities on a website as well as users’ visits to a site. At MackenzieBlue.com, cookies are used to determine the number of unique visitors to our website over a given period and to remember user screen names so that the need for multiple log-ins is eliminated. You can disable cookies on your computer by indicating this in the preferences or options menus in your browser.

Some of the ads appearing on MackenzieBlue.com may be delivered to you by third party ad service providers. In the course of serving ads, these providers may place or recognize their own unique cookie on your browser, and may use non-personally identifiable information about your visit to MackenzieBlue.com, such as the number of times that you have viewed an ad.

Log data collected on web servers both within MackenzieBlue.com ’s control and under the control of MackenzieBlue.com’s third party ad service providers, supplies MackenzieBlue.com with aggregate information about the number of visits to different pages on our site. MackenzieBlue.com uses such aggregate information to improve access to our content based on our visitors’ browsers and operating system types.

International Transfers
MackenzieBlue.com operates globally so it may be necessary to transfer your information internationally. In particular, to provide you with certain features, your information may be transferred to and processed in the United States where some of our central databases operate. The data protection and other laws of other countries, such as the United States, may not be as comprehensive as those in your country. We take reasonable steps to help ensure that your privacy is protected. By using this site you consent to your information being collected and used as described in this privacy statement.

Access to Information
If you have registered and created an account, you may review and update and any inaccuracies in this information by logging into your profile and updating your information accordingly, or by sending an e-mail to privacy@mackenzieblue.com.

Security
MackenzieBlue.com has taken steps to help ensure that personally identifiable information collected in the future is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections which help guard against unauthorized access.

Questions/Concerns?
If you have any questions, comments, or concerns regarding MackenzieBlue.com’s privacy policy and/or practices, please email us at:

privacy@mackenzieblue.com

1018 Laurel Oak Road, Suite 1
Voorhees, NJ 08043

Or call this number:
856-346-3456

COPYRIGHT POLICY
We take protection of copyrights, both our own and others, very seriously. We therefore employ multiple measures to prevent copyright infringement over this Site and to promptly end any infringement that might occur. If you believe that the Site contains elements that infringe your copyrights in your work, please email us at: privacy@mackenzieblue.com with “Copyright” in the subject line.

UPDATES & EFFECTIVE DATE
From time to time, as we offer new features and continue to improve our site we may update this privacy policy. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site. You should check back and review this policy periodically so that you always will know what information we collect, how we use it, and to whom we disclose it.

This Privacy Policy was last updated on April 21, 2009.